7h77 Privacy Policy

1Introduction and Scope

7h77 operates as an online gaming platform serving players based in Bangladesh. This Privacy Policy applies to all personal data processed by 7h77 in connection with the registration, operation, and closure of player accounts, all financial transactions conducted through the platform, responsible gaming monitoring activities, and any marketing communications sent to registered players.

By registering an account with 7h77 or by continuing to use the platform after this policy has been published, you acknowledge that you have read and understood how your personal data is handled. If you do not agree with any part of this policy, you should cease using the platform and contact support to close your account.

2Personal Data We Collect

7h77 collects personal data through several means, including data you provide directly at registration, data generated through your use of the platform, and data received from third-party service providers. The categories of personal data we collect include:

• Identity Data: Full name, date of birth, gender, nationality, and government-issued identification number as provided during KYC verification.
• Contact Data: Mobile number, email address, and current residential address. Mobile number is the primary contact channel used for account recovery and security alerts in Bangladesh.
• Financial Data: Transaction history, deposit and withdrawal records, payment method details (including mobile wallet identifiers for bKash, Nagad, Rocket, and Upay), and account balance history.
• Technical Data: IP address, device type and model, operating system, browser type, session duration, pages visited, and other usage analytics generated during your sessions on the platform.
• Gaming Data: Bet history, game session records, win and loss data, bonus usage, and responsible gaming tool settings such as deposit limits, session limits, and self-exclusion status.
• Communications Data: Records of messages exchanged with 7h77 customer support, including live chat transcripts, email correspondence, and any written complaints submitted through the platform.

3How We Use Your Data

7h77 processes personal data only where there is a lawful basis to do so. The purposes for which we use your personal data, and the corresponding lawful basis for each, are as follows:

• Account Management: To register and maintain your account, verify your identity, process deposits and withdrawals, and communicate account-related notifications. Lawful basis: performance of contract.
• Fraud Prevention and Security: To detect, investigate, and prevent fraud, money laundering, identity theft, and other prohibited activities. Lawful basis: legitimate interests and legal obligation.
• Responsible Gaming: To monitor gaming behaviour for patterns consistent with problem gambling and to apply the responsible gaming tools you have requested, including deposit limits and self-exclusion. Lawful basis: legal obligation and player consent.
• Customer Support: To respond to enquiries, investigate complaints, and improve the quality of our support service. Communications may be monitored and recorded for quality assurance purposes. Lawful basis: legitimate interests and performance of contract.
• Marketing Communications: To send you promotional offers, bonus notifications, and platform updates where you have provided consent to receive marketing communications. You may withdraw this consent at any time by contacting support. Lawful basis: consent.

4Legal Basis for Processing

7h77 relies on the following legal bases to process your personal data:

• Contractual Necessity: Processing required to fulfil the agreement between 7h77 and the player — primarily account creation, transaction processing, and service delivery.
• Legal Obligation: Processing required to comply with applicable law, including anti-money laundering regulations, identity verification requirements, and responsible gaming obligations.
• Legitimate Interests: Processing necessary for fraud detection and prevention, platform security, analytics to improve the platform, and maintaining accurate records of the business.
• Consent: Processing for marketing communications and optional personalisation features, where you have explicitly opted in. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5Sharing Your Data

7h77 does not sell or rent personal data to third parties. We may share your data only in the following limited circumstances, and only to the extent necessary for the relevant purpose:

• Payment Processors: We share transaction data with payment service providers including the operators of bKash, Nagad, Rocket, and Upay, as well as card network processors such as Visa and Mastercard, solely to process your deposits and withdrawals.
• Game Providers: We share session and wagering data with licensed game providers such as Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, and Spribe to facilitate game play and verify game outcomes.
• Identity Verification Providers: We share identity documents and verification data with KYC service providers to fulfil our legal obligations to verify player identity before processing withdrawals or as required by applicable regulation.
• Law Enforcement and Regulatory Authorities: We may disclose personal data to relevant law enforcement agencies or regulatory bodies where required by applicable law, court order, or where we believe in good faith that disclosure is necessary to protect the rights or safety of any person or to prevent fraud or financial crime.

6International Data Transfers

7h77 primarily stores and processes data within secure server infrastructure. Some personal data may be transferred to or accessed from servers located outside Bangladesh in connection with the services provided by our game providers, payment processors, or identity verification partners. Where such transfers occur, 7h77 ensures that appropriate safeguards are in place, including contractual protections that require the recipient to maintain a level of data protection equivalent to that applied by 7h77. By using the platform you consent to such transfers where necessary for the purposes described in this policy.

• Server Security: All servers storing 7h77 player data are protected by enterprise-grade firewalls, intrusion detection systems, and access control policies that restrict data access to authorised personnel only.
• Encryption in Transit: All data transmitted between your browser or app and 7h77 servers is encrypted using 256-bit TLS/SSL protocols, preventing interception during transmission.
• Encryption at Rest: Sensitive personal data including payment credentials, identity documents, and account passwords (stored as cryptographic hashes) are encrypted at rest in our databases.
• Access Controls: Access to personal data within 7h77 is restricted on a need-to-know basis. All staff with access to personal data undergo background checks and are bound by confidentiality obligations.
• Breach Response: In the event of a personal data breach that poses a risk to player rights, 7h77 will take immediate steps to contain the breach, assess its impact, notify affected players without undue delay, and report to relevant authorities as required by applicable law.

7Cookies and Tracking Technologies

7h77 uses cookies and similar tracking technologies to operate the platform, remember your preferences, and analyse usage patterns. The types of cookies we use are:

• Essential Cookies: Required for the platform to function correctly, including maintaining your login session, loading game content, and processing transactions. These cannot be disabled without impairing platform functionality.
• Analytics Cookies: Used to collect anonymised usage data that helps us understand how players navigate the platform and identify areas for improvement. These cookies do not identify you personally.
• Preference Cookies: Store your language preference, display settings, and other optional personalisation choices so that they are remembered between sessions.

8Data Security Measures

7h77 implements a layered security architecture to protect player data against unauthorised access, disclosure, alteration, and destruction. Our key security measures include:

• 256-Bit SSL/TLS Encryption: All data in transit between your device and our servers is encrypted with industry-standard 256-bit SSL/TLS, ensuring that your personal and financial data cannot be intercepted by third parties.
• Two-Factor Authentication: 7h77 supports OTP-based two-factor authentication for account login. Players are strongly encouraged to enable this feature to add an additional layer of protection against unauthorised account access.
• Regular Security Audits: Our platform infrastructure undergoes regular security reviews and penetration testing to identify and remediate vulnerabilities before they can be exploited.
• Segregated Data Storage: Player financial data, identity documents, and gaming history are stored in separate, access-controlled databases to minimise the impact of any potential security incident.

9Cookies and Tracking Technologies

7h77 uses cookies and similar tracking technologies to operate the platform, remember your preferences, and analyse usage patterns. The types of cookies we use are:

• Essential Cookies: Required for the platform to function, including session management, transaction processing, and game loading. These cannot be disabled without breaking platform functionality.
• Analytics Cookies: Collect anonymised data on how players use the platform to help us identify performance issues and areas for improvement. No personally identifiable information is contained in analytics data.
• Preference Cookies: Remember your chosen language, display options, and other settings so that they persist between visits without you having to re-enter them each time.

You can manage cookie preferences through your device or browser settings. Disabling essential cookies will impair your ability to use the platform. For more information about how we use cookies, please contact support via live chat.

10Your Data Rights

You have the following rights with respect to your personal data held by 7h77. To exercise any of these rights, contact support via live chat and we will respond within 30 calendar days:

Please note that some rights are subject to limitations — for example, we may need to retain certain data to comply with our legal obligations even after an account is closed. We will always explain clearly if a right cannot be fully exercised in a particular situation and why.

11Third-Party Links and Services

The 7h77 platform may reference third-party services such as payment providers and game suppliers. This Privacy Policy applies only to data processed by 7h77 directly. Third-party services operate under their own independent privacy policies, and 7h77 is not responsible for how those parties handle personal data. We recommend reviewing the privacy policies of any third-party service you use in connection with 7h77.

• Game Providers: Games on 7h77 are delivered by licensed providers including Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, and Spribe. These providers may process game session data under their own privacy frameworks. 7h77 ensures that data sharing agreements with these providers include appropriate data protection obligations.
• Payment Providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard each operate their own privacy policies that govern how they handle your payment data. 7h77 shares only the minimum data necessary to process your transactions with these providers.
• Analytics and Security Tools: 7h77 uses third-party analytics and security tools to monitor platform performance and detect fraudulent activity. These tools process anonymised or pseudonymised data and are bound by data processing agreements with 7h77.

12Data Retention

7h77 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

• Active Account Data: Retained for the full duration of the active account relationship plus a minimum of 5 years after account closure, to comply with applicable anti-money laundering and financial record-keeping regulations.
• KYC Documentation: Identity verification documents are retained for a minimum of 5 years after the relevant transaction or account closure date, consistent with applicable regulatory requirements.
• Marketing Data: Consent records and marketing preference data are retained for the duration of the account relationship and for 2 years after consent is withdrawn, to demonstrate compliance with applicable consent requirements.

13Minors and Age Verification

7h77 is strictly an adults-only platform for individuals aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. All registrations are subject to age verification checks. If 7h77 becomes aware that it has inadvertently collected personal data from a person under 21, that data will be deleted immediately and the associated account will be permanently closed without any balance being returned.

14Amendments to This Policy

7h77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, our data processing practices, or the services we offer. When we make a material change, we will make reasonable efforts to notify registered players through the platform's notification system or via email. The updated policy will be published on this page with a revised effective date.

Your continued use of 7h77 after a policy amendment constitutes acceptance of the revised terms. If you disagree with any change to this policy, you should stop using the platform and contact support to request account closure. We recommend checking this page periodically — the effective date at the top of this policy will always reflect when it was last updated.

15Contact Us About Your Data

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how 7h77 has handled your personal data, please contact our support team. We are available 24 hours a day, 7 days a week.